When I decided to independently publish Piercing the Fold, I had put a plan in place for the marketing. Today, I'm working on the Press Kit. Luckily many have shared their experiences, via google, with creating press kits. Bio, synopsis of Piercing the Fold, plan of book tours, signing events, as well as full color brochure for posting at venue. There is more to it. My plan is to add a unique quality to it in order to stand apart from the rest.
I plan to take the press kits to local book stores, libraries to promote Piercing the Fold. I'm also working on contacts for the local paper, Austin paper, and San Antonio paper as well as an interview with the morning show here in Amarillo.